Principal Product Manager - Partner/Channel

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.  

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

About F5 

At F5, our mission is to power and protect every app—anywhere. As we continue to scale our SaaS and recurring revenue business, the strength, flexibility, and integration of our partner and channel management systems are more critical than ever. We are transforming our digital ecosystem to enable frictionless partner collaboration, seamless onboarding, and data-driven engagement, ensuring that our global partner community can efficiently co-sell, co-deliver, and support customers while driving mutual growth at scale. 

Position Summary 

The F5 Digital Organization is leading enterprise-wide transformation by building agile, scalable platforms that power business operations and partner engagement. We are seeking a Principal Product Manager - Partner/Channel to define strategy, roadmap, and execution for Salesforce Partner Relationship Management (PRM) and related partner ecosystem capabilities. This highly visible role will shape how partners engage with F5, drive partner tiering models, deal registration, incentive programs, and joint selling workflows, and deliver an optimized partner experience through a secure and scalable platform. 

You will work closely with Channel Sales, Partner Programs, Operations, Digital Engineering, Security, and Marketing teams to define requirements, integrate PRM with broader Salesforce and GTM systems, and ensure data-driven partner enablement at scale. The ideal candidate combines deep Salesforce PRM expertise with strong product management leadership, enabling partner success while aligning with F5s corporate growth strategy. 

Key Responsibilities 

• Own the product strategy and lifecycle for Salesforce PRM, Experience Cloud, and connected partner ecosystem technologies, ensuring cohesive design across partner onboarding, enablement, deal registration, incentives, and support. 

• Define and operationalize partner tiering models, including automated scoring frameworks based on certifications, revenue contribution, and customer success metrics. 

• Drive roadmap development for partner-facing capabilities, such as: 

• Self-service onboarding and enablement 

• Automated deal registration and opportunity collaboration 

• Incentive and rebate program management 

• Co-marketing and lead distribution tools 

• Partner support case management and escalations 

• Collaborate with Salesforce engineering, operations, and business stakeholders to ensure seamless integration with Sales Cloud, Service Cloud, Marketing Cloud, Certinia, Pendo, Gainsight, and other GTM systems. 

• Lead partner data governance and security, ensuring alignment with compliance frameworks (e.g., FedRAMP, MFA enforcement) and protecting sensitive channel information. 

• Define and track KPIs for partner engagement, time-to-onboard, registered deal velocity, tier movement, and partner satisfaction; provide regular executive-level reporting. 

• Champion automation and process optimization to streamline partner operations, reduce manual overhead, and improve overall partner experience. 

• Act as a trusted subject matter expert on partner lifecycle processes, advocating for scalable, future-ready platform architecture. 

• Translate complex partner program needs into clear product requirements, epics, and user stories, ensuring agile execution and measurable business outcomes. 

Qualifications 

• 10+ years of progressive product management experience, with at least 5 years focused on partner/channel ecosystem platforms in a global enterprise or SaaS environment. 

• Hands-on expertise with Salesforce PRM, Experience Cloud, and Sales Cloud, with proven success designing partner onboarding, tiering, and deal registration workflows. 

• Strong understanding of partner business models (resell, co-sell, MSP, GSI, distribution) and their technical enablement needs. 

• Experience leading enterprise-scale PRM transformations, aligning multiple stakeholders across Channel Sales, Marketing, Operations, IT, and Compliance. 

• Ability to define data-driven tiering and incentive models, integrating with financial, enablement, and support systems. 

• Skilled in Agile methodologies, backlog prioritization, and leading cross-functional development teams. 

• Strong executive communication skills, with experience influencing senior leadership and driving decision-making across functions. 

• Bachelors degree in Business, Computer Science, Information Systems, or related field; MBA or advanced degree preferred. 

Preferred Qualifications 

• Experience integrating PRM with partner incentive platforms, LMS tools, co-marketing solutions, and support case management systems. 

• Familiarity with third-party PRM enhancements (e.g., Impartner, Allbound, Seismic, Qualtrics, Coveo for AI-powered partner search and knowledge). 

• Prior success implementing global partner programs with automated tiering, scorecards, and performance dashboards. 

• Comfortable navigating ambiguity, solving complex problems, and scaling partner-facing systems in a high-growth, multi-cloud environment. 

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting **************@f5.com.