Senior Manager, Growth Marketing

OPPORTUNITY TO ENHANCE YOUR CAREER - Its about exceeding your potential.

Were looking for a strategic, hands-on Sr. Manager of Performance Marketing to lead our digital marketing efforts across paid and organic channels. This role is ideal for someone who thrives on data-driven decision-making, has a deep understanding of digital platforms, and is passionate about driving measurable growth. Youll own a paid advertising budget and be directly responsible for campaign strategy, execution, and optimization across SEM, social, and content syndication channels.

KEY RESPONSIBILITIES

• Collaborate with stakeholders to leverage market research and customer data to define audience personas, segmentation criteria, and messaging strategies.
• Develop and execute comprehensive digital marketing strategies across multiple channels (e.g., web, email, social media, search, display) to drive customer acquisition, retention, and revenue growth.
• Manage and optimize a paid advertising budget directly (not through an agency), ensuring efficient allocation across SEM (Google, Bing), LinkedIn, content syndication, and industry publications. Experience with Meta and Reddit is a plus.
• Continuously evaluate and refine channel mix based on performance data to maximize ROI and pipeline contribution.
• Deeply understand the customer to craft relevant, compelling marketing copy that captures attention and effectively drives desired actions, while rigorously testing for optimal performance.
• Create campaign creative assets including landing page copy, ad copy, banner ads, and emails.
• Build and optimize data-driven nurture programs to personalize the buyers journey from awareness to consideration and decision to increase qualified opportunities and accelerate sales velocity.
• Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance, competitor activities, and customer behavior to identify areas for optimization and improvement.
• Track and report on marketing-acquired and marketing-influenced pipeline (>$8-figures), including KPIs such as cost per lead, CAC, and ROAS.
• Oversee marketing operations, including the management and optimization of the MarTech stack to ensure seamless execution of marketing strategies and campaigns.
• Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS

• Deep understanding of digital marketing channels and platforms, including Google Ads, LinkedIn Ads, Facebook Ads, etc.
• Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and revenue growth.
• Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns.
• Demonstrated ability to craft persuasive, effective marketing copy across different touch points ensuring campaign performance and consistent brand messaging across platforms.
• Experience creating and optimizing campaign creative including landing pages, ad copy, banner ads, and emails.
• Perform detailed keyword research to identify high-traffic, relevant keywords to build paid search strategies.
• Experience working with marketing automation platforms (Marketo), predictive analytics (6sense), data enrichment tools, CRM systems (Salesforce), and analytics tools (Marketo Measure).
• Demonstrated success in optimizing campaign performance metrics such as cost per lead, CAC, and ROAS.

EDUCATION

• Bachelors degree in related field highly preferred.