Performance Marketing Lead (B2C SaaS | Google Ads + Meta | Subscriptions)

Remote, EU Time Zone Remote, EU Time Zone

About the Client
Our client is a profitable, independent SaaS company managing a portfolio of global B2C subscription-based products (digital tools, productivity, and lifestyle apps).
The company operates fully remotely across Europe and the Middle East, building and scaling its own high-volume digital products worldwide.

About the Role

We’re looking for a Performance Marketing Lead - a hands-on expert who combines deep technical knowledge of Google Ads and Meta with a strategic, ROI-driven mindset.
You’ll take ownership of performance marketing across several SaaS products, driving user acquisition and revenue growth in multiple markets.

This is not a generic PPC role - we’re looking for someone who can build scalable systems, drive measurable results, and ensure compliance at scale.

What You’ll Be Doing

• Plan, launch, and scale campaigns across Google Ads, Meta, and UAC, optimizing for CAC, ROAS, and payback period.

• Manage multi-country, multi-language campaigns, ensuring localization and platform compliance.

• Work closely with product, analytics, and creative teams to improve trial-to-paid conversion and retention.

• Analyze performance data using GA4, Looker Studio, and spreadsheets to identify growth opportunities.

• Proactively handle Google Ads policies, business verification, and disapprovals.

• Build scalable workflows and best practices to support future marketing growth.
  
  

What Makes You a Great Fit

• 6+ years of hands-on performance marketing experience, including Google Ads (Search, PMax) and Meta.

• Proven success managing large daily budgets and optimizing for profitability, not just spend.

• Experience with B2C SaaS / subscription-based products and short decision cycles (trial → paid).

• Deep understanding of CAC, ROAS, LTV, and revenue-driven optimization.

• Strong analytical mindset with proficiency in GA4, GTM, Looker Studio, Excel.

• Excellent communication skills in English (Upper-Intermediate+).

• Bonus: experience with Microsoft Ads, UAC, or affiliate marketing.
  
  

What Our Client Offers

• 22 paid vacation days + public holidays (based on your country).

• Fully remote role with flexible working hours (7:00–18:00 GMT+2).

• Annual performance bonus.

• Sponsored upskilling and professional development.

• Annual company retreats in Europe (fully covered).

• High-caliber, senior-level team.

• No startup chaos — only focused, scalable product work.