Marketing Director Ecommerce

DIRECTOR ECOMMERCE

About the Company

ClearChoice Dental Implant Centers are a national network of dental implant centers founded in 2005 to provide innovative dental implant care to patients across the United States. Driven by a collective desire to improve the lives of prospective patients, ClearChoice helps people reclaim their health, smile and confidence. Beyond restoring teeth, this is about people getting their lives back.

ClearChoice Management Services, LLC (CCMS) provides administrative practice management services to the ClearChoice network. We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives. When you join ClearChoice, you are joining a team of individuals with passion, conviction, and integrity whose mission is to be the Platform of Hope for those in need of our services. Come help us write the next chapter of our story!

Role Overview

As the Director of Ecommerce, you will be responsible for our digital channels and in how the brand is represented to our patients and prospective patients. Our digital platforms are the primary way in which prospective patients engage with the brand, learning more about who we are and what our procedure entails, with the ultimate goal for them to schedule an appointment at one of our Centers. You will have a particular focus on increasing organic search traffic, partnering with our media team to increase conversion on paid traffic, and ultimately optimizing lead and schedule conversion. Youll play a pivotal role in driving revenue growth, as well as in enhancing the patient experience by creating a more connected and personalized patient journey between our online and offline experiences.

**Key Responsibilities:**

• Develop and execute a comprehensive ecommerce strategy aligned with the brand vision and goals.
• Assume revenue and budget management responsibility for the Ecommerce channels, with oversight and accountability for the strategies and tactics necessary to meet, or exceed, weekly, monthly and annual KPIs
• Attract, build, lead, coach and mentor a team directly responsible for managing the patient funnel and experience through the site including SEO, Content Strategy, UX and Conversion Rate Optimization.
• Build and manage a prioritized testing roadmap, design and run tests on a clearly-defined testing cycle, implement winning tests and develop new challengers.
• Guide the strategic approach and oversee process management for SEO strategies. Must be grounded in technical SEO, local listings and business profile management. Demonstrated proficiency in navigating algorithm changes and staying abreast of industry trends. Lead and manage SEO growth strategies.
• Lead the A/B and multivariate testing setup and execution to continuously improve the E-Commerce platform, enhance the user experience and improve conversions online.
• Develop new content platforms and user experiences to serve patients at different stages of their treatment journey.
• Lead a platform strategy, design, content and architecture build, from business case development to product roadmapping through to execution
• Partner effectively in a matrixed environment and build trusted relationships across a diverse group across Engineering, Analytics, Campaign Operations and develop standard ways of operating.
• Manage business performance by tracking and analyzing data and site metrics to identify new opportunities that increase site conversion.
• Effectively partner with Marketing, CRM, Creative, Analytics, IT, Center Operations teams to maximize the customer experience.
• Stay updated on industry trends and emerging technologies related to SEO, organic search, and conversion optimization.
• Implement SEO optimizations tailored to location/store level to improve rankings and drive organic traffic

**Qualifications:**

• Bachelors degree in Business, Marketing, or related field; MBA preferred.
• Proven track record in e-commerce/DTC businesses, ideally in a growth marketing function with clear understanding of commercial drivers for DTC business models
• Proficiency in agile product development
• Results driven mindset and proven track record to deliver against multiple priorities in a fast-paced, dynamic environment
• Ability to solve problems and able to synthesize data from multiple sources to identify root causes and develop hypotheses and solutions
• Data-driven and analytics - able to draw insights from performance and deliver on key user metrics
• Strong understanding of marketing technologies
• Experience with web analytics platforms
• 15+ years of experience in e-commerce leadership roles with a proven track record of increasing organic search traffic and improving lead conversion.
• Deep understanding of SEO strategies, A/B testing, and conversion rate optimization techniques.
• Experience overseeing the launch of new websites and implementing new technology stacks.
• Proficiency in using analytics tools to derive insights and make data-driven decisions.
• Strong leadership skills with the ability to manage and inspire a team towards achieving common goals.

Compensation & Benefits

The anticipated range for this position is $170,000-$200,000 annual base salary plus discretionary performance-based bonus up to 25%. Actual pay may vary based on experience, performance, and qualifications.

In addition to your base compensation, ClearChoice offers a full benefits package to include Medical/Rx, dental, and vision coverage, retirement plan (401-k), flexible spending accounts, health savings accounts, company paid short-term and long-term disability, and an employee assistance program. We also offer group voluntary benefits such as life, AD&D, critical illness, accident insurance, hospital indemnity coverage and pet insurance. Please ask your recruiter for details on the full benefits package.

ClearChoice, is part of TAG-The Aspen Groups family of healthcare brands. The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG is backed by top-tier private equity firms and provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio and our newest addition AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

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