SVP, Emerging Channels

The purpose of the Emerging Sales team is to drive our objectives – both quantitative (revenue, volume, profit, and share) and qualitative (in store and on line presence, top retail relationships, training and development) in all emerging channels, including eCommerce, Military, and Specialty Retail. Reporting to the EVP, Off Premise Sales, you will bring this to life across multiple partners and will deliver the right initiatives, resources and direction to ensure the sales organization can achieve these goals. You will accomplish this by developing our eCommerce strategies, delivering organizational reach (new account acquisition) approach and execution, and leading an Account team that achieves results with the top eCommerce, Military, and Specialty customers. You will partner with additional sales team leadership team members to provide oversight and for HQ-related projects about new business development.

STRATEGIC PLANNING

Develop long-term Emerging channel strategies and initiatives considering company direction, focus area, important customers, market parameters, and resources.

Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans.

Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance.

Lead the annual business planning process for Emerging Channels accounts team, channel programs and tactics.

Monitor market trends and maintain data on competition.

OVERSIGHT OF EMERGING CHANNELS

Lead the developments of all Emerging Channels across eCommerce (Pure Play, Brick & Click, Delivery), Military (Domestic & International), and Specialty Retail.

Improve relationships with top chain accounts by adding value through expertise and strategic partnerships.

Evaluate return on investment and investment for each chain and channel and make appropriate adjustments.

Issue clear direction and guidelines about priorities – both qualitative and quantitative.

Develop channel thoughts leadership and seek out, acquire, and manage outside vendors required to deliver the #1 energy share position in each channel.

Assess structure and outside resources (ex. brokers) required to maximize impact across the changing landscape in Emerging Channels

PARTNERSHIPS

Contribute to several of our HQ teams to ensure eCommerce integration, organizational investment in Reach, and new business development

Lead the strategic creation and integration of eCommerce strategies into Small and Large Format Accounts Teams.

Coordinate and support HQ Sales & Distribution (HQSD) eCommerce initiatives given the US market maturity level.

MANAGEMENT

Assist account managers in developing successful programs.

Spend time with the team in the office and the field to implement our standards in-store and online

Lead the team to develop thought-leading initiatives and insights that impact national strategy.

12+ years of experience in CPG sales; food or beverage experience an advantage

Experience in Regional or National account management required; eCommerce and large format experience an advantage

Experience working with a DSD, Direct, and 3PL network

Negotiation experience

Leadership experience

Experience analyzing complex trends and data.

Bachelors degree preferred or equivalent work experience

Must be fluent, in English, additional language skills an advantage

The base salary range for this position is $284,000 to $313,000 + cash incentives

Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.