Director of Digital Marketing - Hybrid

WHO WE ARE:

How will transportation and mobility evolve? What will the vehicle of the future look like – and how will those vehicles be repaired? How can the next chapter of your career contribute to solving these transportation challenges and more?

Transtar Industries is on a mission to simplify complex vehicle repair to keep the world moving.

We are a leading automotive parts distributor represented across the U.S., Puerto Rico, and Canada, and through patent-winning software and technology, we are revolutionizing our industry.

What has remained constant throughout our 45-year history of transformation is our dedication to our customers, our team members, and to the values on which Transtar was founded: Commitment, Humility, Optimism, Integrity, and Respect.

A career with Transtar offers the opportunity to make an impact within a rapidly growing organization – the chance to learn, lead, collaborate, and connect with other solutions-oriented, forward-thinking professionals. We invest meaningfully in training and development, empowering you to build your future alongside ours and shape a career unique to your talents, interest, and purpose.

THE OPPORTUNITY:

Director, Digital Marketing will be responsible for the development and execution of search engine marketing, marketing automation, and marketplace strategies that drive customer acquisition and incremental sales growth. The role will work in close collaboration with marketing communications, product management, sales teams, ecommerce, and other functional leaders to achieve its goals.

RESPONSIBILITIES:

• Lead an effective digital marketing team focused on leveraging marketing technology to build awareness, acquire new customers, nurture loyalty, and measure performance
• Manage marketplace strategy and identify opportunities to increase sales in key product categories
• Manage Pay-Per-Click (PPC) spend focused on understanding of customer search behavior and in collaboration with product management and other partners to ensure campaign relevance
• Lead Search Engine Optimization (SEO) strategy, reviewing current web structure and content, setting a roadmap to improve organic rankings, and staying ahead of changing algorithms/trends
• Leverage Marketing Automation to launch effective email nurture campaigns that create engagement, increase order frequency, and drive customer loyalty
• Optimize Marketing Automation Platform, CRM, and other elements of the MarTech stack to generate actionable leads for the sales team, and measure overall effectiveness of campaigns
• Develop new digital assets and online content that will create engagement within target segments and drive incremental traffic to Transtar and Transend websites
• Introduce best practices for online merchandising
• Set key performance indicators and performance goals for the digital marketing team that drive strategic focus and provide management with a clear understanding of progress
• Organize and segment customer data to increase relevance, support strategic initiatives, provide segmented reporting, and maintain marketing database health
• Manage the digital marketing team budget, performance forecasting, monthly reporting, and ROI analysis
• Coach and develop team members, hire new high potential talent, set clear performance expectations, and provide regular feedback
• Continuously monitor competitor, customer, and market trends to evolve the strategy and anticipate future opportunities

KEY QUALIFICATIONS:

• Bachelor’s degree in Marketing, Digital Marketing or related field
• At least 8 years of digital and content marketing experience with at least 4 years of experience in digital and content marketing leadership roles
• Proven track record of leading digital marketing teams to drive sales growth aligned to the overall strategic objectives of the business
• Strong experience leveraging Marketing Automation and CRM platforms to manage customer relationships and coordinate with the Sales organization
• Strong Search Engine Marketing (SEM) experience, including Pay-per-Click (PPC) budget management and Search Engine Optimization (SEO) strategy development
• Experience working with marketplace stores and developing strategic growth plans for key storefronts
• Proven success building brand awareness and driving new customer acquisition
• Experience in B2B marketing and Account Based Marketing (ABM) best practices
• Creative, innovative thinker able to apply new ideas and create positive change
• Experience with Content Management Systems (CMS) and building content strategy
• Social media marketing experience
• Strong team management and communication (written and verbal) skills
• Proficient in Microsoft Office and Adobe Creative Suites

WORK ENVIROMENT:

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

TRAVEL REQUIREMENTS:

Approximately 10% of time.